10 min read
The paradigm shift in industrial and B2B companies is moving from selling through personal relationships and printed catalogs to earning attention with expert content that buyers find on their own. Content marketing is the management process that...
Applying UX design to a company website means shaping its structure, message, navigation, mobile behavior and contact paths around how the target...
The 10 Types of Innovation framework is a model developed by Doblin, now part of Deloitte, that classifies innovation into ten types across three...
Before implementing a CRM platform, define clear business objectives, assess your real needs, involve sales, marketing and service from day one,...
DMAIC lets a bank redesign a slow process in five disciplined stages, define, measure, analyze, improve and control. In the personal loan case below,...
Digital transformation can help you manage your hotel when it connects the systems that already run the property, aligns Sales, Reservations,...
An e-commerce B2B model is a digital channel through which one company sells products or services to other companies. It differs from consumer...
ICX Consulting designs business development strategies that help companies conquer new customers through a structured pipeline generation process....
Automation in the retail industry means using technology to run repetitive commercial and operational tasks, such as inventory control, checkout,...
A SIPOC diagram (Suppliers, Inputs, Process, Outputs, Customers) is a one-page, high-level map of a process. Using it to create a Customer Journey...
