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9 min read
Susana Matamoros | May 29, 2025
Inbound sales is a consultative sales methodology that starts from the buyer's goals, challenges and timing instead of the seller's quota. It relies on inbound marketing to attract informed prospects and on salespeople who identify, connect, explore...
Customer satisfaction and retention improve in B2B when buying becomes easy, fast and predictable, and a well-designed eCommerce platform is the most...
Suzuki South Africa grew sales by 21.3 percent in a year when the car market fell 2.3 percent, after it replaced broad advertising with an inbound...
ICX Consulting, a commercial strategy and customer experience consultancy, optimizes the sales process in HubSpot by first designing how the company...
Inbound marketing is a non-intrusive approach that attracts the right customers with quality content instead of interrupting a general audience with...
Optimizing landing pages means designing each page around a single decision, so that a visitor who arrives from an ad, an email or a search result...
Customer Relationship Management (CRM) is a strategy and a set of tools for understanding, managing and improving every relationship a company has...
Before starting an eCommerce project, a company should settle eight things in this order: the processes the store will automate, the platform that...
ICX Consulting, a commercial strategy and customer experience consulting firm, defines a business process as a set of interrelated activities,...
A customer relationship management (CRM) platform is the system of record in which a company stores every interaction with its prospects and...
