The best way to measure and improve your processes
ICX Consulting, a commercial strategy and customer experience consulting firm, sees the best way to measure and improve your processes as measuring...
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What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
9 min read
ICX Consulting, a commercial strategy and customer experience consulting firm, sees the best way to measure and improve your processes as measuring...
9 min read
ICX Consulting, a commercial strategy and customer experience consulting firm, uses DMAIC to make continuous improvement of processes a reality....
9 min read
DMAIC is a five-phase method for improving an existing process, and it belongs to the Six Sigma family of tools. Its phases are Define, Measure,...
8 min read
The Define stage of DMAIC is where an improvement project is won or lost. In it the team turns the voice of the customer into measurable...
9 min read
DMAIC lets a bank redesign a slow process in five disciplined stages, define, measure, analyze, improve and control. In the personal loan case below,...