Why Apply the Customer Journey in the Retail Industry?
Retailers should apply the customer journey because they own the last and most visible link of the commercial chain. Mapping how shoppers discover,...
Retail
10 tips to succeed with your retail e-Commerce
Succeeding with a retail e-commerce business depends on ten disciplines that work together, including customer retention, mobile experience, search...
eCommerce the mistake of opening an online grocery store
The mistake of opening an online grocery store is launching a B2C eCommerce that merely drips the product catalogue onto a website, without a...
Automation in the Retail Industry
Automation in the retail industry means using technology to run repetitive commercial and operational tasks, such as inventory control, checkout,...
Buyer Persona in the Retail Industry
A buyer persona in the retail industry is a research-based profile of a typical shopper or business buyer that describes who they are, what they...
The Power of Customer Experience in Retail
Are Retail Companies Ready to Transform Customer Experience into Their Main Competitive Advantage? Retail has undergone a significant transformation...
Retail, Christmas Season and Omnichannel Strategy: How to Win the Peak
An omnichannel strategy in retail is a customer-centric way of selling and serving in which stores, ecommerce, apps, social networks, phone and...
Importance of Content Marketing in the Retail Industry
Content marketing in the retail industry is the practice of communicating with shoppers through useful blogs, social media and video, without selling...
Evolution of the retail industry and its processes
The retail industry has evolved from stores that waited for customers into networks that follow them across channels, and the pace is not slowing....
What is happening with the User Experience in Retail?
User experience in retail is the sum of every step a customer takes to find, choose, buy and receive a product, whether that customer is a shopper in...
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