Skip to the main content.
WHO WE SERVE

 

WHO WE SERVE

 

WHO WE SERVE

 

WHO WE SERVE

 

By Role

chevron-right-1

By Industry

chevron-right-1

By Target Customer

chevron-right-1

What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

chevron-right-1

Marketing & Sales

chevron-right-1

Pricing & Revenue

chevron-right-1

Digital Transformation

chevron-right-1

Operational Efficiency 

chevron-right-1

Sales Consulting and Sales Performance Improvement

We design how your company sells, measure how your team performs and build it into your CRM.

Sales Consulting and Sales Performance Improvement

We design how your company sells, measure how your team performs and build it into your CRM.

 

ICX Consulting is a customer experience and commercial strategy consulting firm whose sales consulting practice helps B2B companies in the United States and Latin America sell more with better margins. We design your Revenue Architecture, measure performance with the ICX Sales Performance Scorecard, train teams in the ICX PROACTIVE Sales Methodology and automate the process in HubSpot or Salesforce. Most engagements start with a 60-minute diagnostic that delivers your Revenue Architecture Score. Sales, pricing and marketing are the three levers of commercial strategy, and we design them together with the customer experience.

Talk to  a consultant 

B2B sales consulting team reviewing pipeline data

What Our Sales Consulting Includes

Revenue Architecture

We design the sales model, segments, coverage and pricing rules before the sale happens.

Sales Strategy

We define where to play, which accounts to pursue and how to reach them. Explore sales strategy

Sales Performance Management

We set targets, KPIs and incentives with the ICX Sales Performance Scorecard. Explore sales performance management

Sales Enablement

We train your team in the ICX PROACTIVE Sales Methodology and give it playbooks it actually uses. Explore sales enablement

Lead Management and AI Prospecting

We connect lead capture and scoring with AI prospecting so no qualified lead waits.

CRM and Sales Automation

We build the process in HubSpot or Salesforce.
Transform your sales strategy into a powerhouse of efficiency and profitability, securing your company's market leadership and driving unparalleled revenue growth.

Free Sales Resources
Sales model evaluation worksheet

Sales Model Evaluation

Score your current sales model.
Sales plan template preview

Sales Plan Template

Build an annual sales plan your team can execute.

Revenue Is Designed Before the Sale Happens

Revenue is not managed at the end of the month. It is designed before the sale happens. ICX Revenue Architecture connects three layers. Pricing and sales architecture define segments, drivers, value proposition and price rules. ICX methodologies such as PCR, Pricing IQ, Costing IQ and the ICX Sales Performance Scorecard turn them into decisions. Your CRM and CPQ execute them every day.

Pricing analyzes. Sales Architecture designs. The CRM operationalizes. The CPQ executes.
Harness the full potential of your sales team with targeted improvements that not only meet market demands but set new benchmarks in customer engagement and conversion rates.

Get Maturity Model

How Our Sales Consulting Works

1. Diagnose. A 30-point, 60-minute diagnostic gives you a Revenue Architecture Score and shows where revenue is lost.

2. Design. We define the sales model, stages, roles and rules your team will follow.

3. Measure. The ICX Sales Performance Scorecard sets the baseline and the targets for each team and rep.

4. Enable. We train sellers and managers in the ICX PROACTIVE Sales Methodology.

5. Automate. We build the process in your CRM and review results every 90 days.
Start your journey to exceptional customer engagement today!
Click here to consult with one of our experts.

Get a Diagnosis

When Companies Call Us

Sales are flat even though the team is busy. Activity is high, but conversion and deal size are not moving.

Nobody trusts the forecast. Pipeline stages mean different things to different reps.

Discounts are eating your margin. Sellers set price to close, not to protect profit.

Your best rep's results cannot be repeated. The method lives in people, not in the process.

You bought a CRM and nothing changed. The tool is there, but the sales process was never designed.
If you want to learn more and have a personalized consult with us.

Get an Online Evaluation

16 min read
Save post
The SEO your business needs to appear correctly in AI

Sep 24, 2026 by Katherine Dixon

Try an uncomfortable experiment. Ask ChatGPT, Gemini, Copilot, or Perplexity what your company does. Then ask a second...
7 min read
Save post
When Sales Has to Correct AI

Sep 23, 2026 by Eduardo García Camilli

B2B buyers increasingly research vendors with generative AI and arrive convinced before they arrive informed. Sales now...
12 min read
Save post
What to Do With Leads That Don't Convert

Aug 24, 2026 by Eduardo García Camilli

Most leads that don't convert are not bad leads. They stall because nobody owns the next decision once they stop moving...
14 min read
Save post
Excess content, limited impact: selling in the age of noise

Jul 10, 2026 by Katherine Dixon

Most companies do not have a visibility problem; they have a commercial relevance problem. Many B2B companies are...
8 min read
Save post
What's at stake when a company doesn't segment its portfolio

May 8, 2026 by Iván Arroyo

Discussions about prices typically arise in moments of pressure.Not necessarily when the company is in a comfortable...
6 min read
Save post
Optimize your pipeline by filtering out low-probability leads

Apr 22, 2026 by Katherine Dixon

In an environment where customer acquisition is increasingly costly and competitive, the real differentiator is no...
Content added to ICX Folder

Related Sales Services

 

Related Sales Services

 

Related ICX sales services

Account-Based Sales (ABS)


This focused strategy targets high-value accounts with personalized marketing and sales efforts, ensuring resources are directed toward opportunities with the highest potential return, thus maximizing efficiency and effectiveness in sales processes.

Inbound Sales


Inbound sales attract customers by creating valuable content and engaging interactions that are tailored to their needs and buying stages. This methodology ensures that prospects are more informed and ready to buy by the time they interact with sales representatives.

Sales Process Optimization


By streamlining and refining the sales process, this strategy reduces inefficiencies and enhances productivity. It ensures that every step of the sales cycle is optimized to convert leads into customers more effectively and quickly.

Performance Analytics and Reporting


This tool provides critical insights into sales performance, enabling teams to measure success against key performance indicators (KPIs) and identify areas for improvement. It helps in making data-driven decisions that can refine sales strategies and tactics.

Customer Journey Mapping


Mapping the customer journey helps in understanding the various touchpoints and experiences a customer encounters. This insight allows sales teams to personalize interactions and align sales strategies with customer expectations and needs, enhancing satisfaction and conversion rates.

Sales and Marketing Alignment


Aligning sales and marketing efforts ensures that both departments work towards a unified goal. This strategy improves lead generation and nurtures processes by ensuring that marketing campaigns are closely tied to sales objectives, leading to a smoother conversion pipeline and increased sales efficiency.

ICX sales insights articles
Why a CRM is essential for the commercial development of your company


You have surely heard the term CRM at some point. Today this tool is used by many companies.

Read
Discovering Tableau: a step-by-step implementation guide


In the fast-paced world of data analytics, having tools that simplify the understanding and presentation of information is essential.

Read

Sales Consulting FAQ

Find Out Where Your Revenue Is Lost

In 60 minutes we review 30 points of your sales and pricing model and give you a Revenue Architecture Score with the three changes that matter most.

Online Evaluation
Schedule Meeting