Using User Management in Adobe Commerce (Magento)
Customer management in Adobe Commerce, the platform formerly known as Magento, turns the store's user list into a commercial management tool. It lets...
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What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
9 min read
Customer management in Adobe Commerce, the platform formerly known as Magento, turns the store's user list into a commercial management tool. It lets...
8 min read
Catalog management is one of the biggest headaches for sales, marketing and the commercial area, because it is almost always done manually and is...
5 min read
Have you been experiencing a drop in your ecommerce sales in recent months? We invite you to learn the reasons and, even better, to put into practice...
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The promotion tools in Adobe Commerce (Magento) make it possible to automate discounts through catalog price rules, cart price rules and coupons,...
7 min read
An omnichannel eCommerce increases customer spend because it connects the digital store, salespeople, service and physical channels into a single...
7 min read
Improving the cost structure of commercial management means reducing what it costs to sell to and serve each customer without deteriorating service....
9 min read
An insurer gains with Adobe Commerce, the platform formerly known as Magento, when it needs to sell simple policies online, offer self-service to its...
9 min read
Magento can be the foundation of a hotel's direct channel, because it lets the hotel publish rooms, services and prices on its own site, keep guest...
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Adopting Magento, now Adobe Commerce, in the food and beverage industry means taking sales to supermarkets, distributors, restaurants and...
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To sell more through an eCommerce store, you need to complete six tasks before thinking about promotions: define the sales process, get to know the...