Benefits of Adopting Magento in the Hotel Industry
Magento can be the foundation of a hotel's direct channel, because it lets the hotel publish rooms, services and prices on its own site, keep guest...
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What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
9 min read
Magento can be the foundation of a hotel's direct channel, because it lets the hotel publish rooms, services and prices on its own site, keep guest...
8 min read
A hotel's margin depends on pricing strategies
6 min read
The hospitality industry is defined by a fundamental element: guest satisfaction.
11 min read
Digital transformation can help you manage your hotel when it connects the systems that already run the property, aligns Sales, Reservations,...
9 min read
Hotel management in the new normal means running a property whose reservations, rates, services and guest data work as one connected operation, so...
11 min read
A CRM for hospitality is the system and the strategy a hotel uses to own its guest relationships. It stores every booking, preference, request and...
10 min read
ICX Consulting, a commercial strategy and customer experience firm, helps hotels redesign how guests find, book and prepare for their stay....
9 min read
To optimize the operation of a hotel, reduce the number of systems your teams must work across and connect the ones that remain around a single view...
10 min read
Carrying out a digital transformation in a hotel means redesigning how the property takes reservations, serves guests and manages its operation, then...
10 min read
Digital transformation helps a hotel optimize its management by connecting the systems that guests, sellers and operators already use, so that...