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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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Oscar Agüero

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9 min read

Automation of payment management through Workflows

Payment management automation in HubSpot uses workflows to turn accounts receivable data into a managed process. Overdue balances are brought in from the ERP, grouped by days past due, and each group receives its own reminders, tasks and escalations...

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10 min read

The 5 commandments for a cooperative business that maximizes surpluses

A cooperative that wants to maximize the surpluses it returns to its members needs a digital strategy built on five foundations. It must own its...

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8 min read

How the food industry is automating business management

The food industry is automating business management by connecting its digital sales channels, B2B ordering portals, customer service and marketing to...

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9 min read

Automate your service platform with a service portal and a CRM

To automate your service platform, combine two components that work as one ecosystem. A service portal where customers start, track and complete...

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10 min read

Content marketing: The paradigm shift in the industry

The paradigm shift in industrial and B2B companies is moving from selling through personal relationships and printed catalogs to earning attention...

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10 min read

Is Your E-commerce Team Ready for Christmas and the Holiday Peak?

An e-commerce team is ready for Christmas when its objectives, its audience plan and its checkout experience have been settled before the first...

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10 min read

Case study: How does Coca-Cola do it in the digital world?

Coca-Cola succeeds in the digital world because it treats digital as an extension of a sensory, physical product rather than as a separate business....

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9 min read

How do cooperatives generate value for their members with a CRM?

Cooperatives generate value for their members with a CRM by connecting marketing, sales and service around each member. The CRM centralizes every...

Cybersecurity in the financial industry

9 min read

Cybersecurity in the financial industry

Cybersecurity in the financial industry is the set of processes, technologies and habits that protect customer data, transactions and trust across...

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