2 min read
Katherine Dixon | Nov 03, 2026
The term buyer persona has been gradually introduced into the marketing industry; however, that does not mean it is being used correctly. 7 common mistakes when creating your B2C buyer persona. A buyer persona is a semi-fictional character whose...
Customer management in Adobe Commerce, the platform formerly known as Magento, turns the store's user list into a commercial management tool. It lets...
Discover how HubSpot Breeze can optimize your processes and personalize your business for sustainable growth.
SMART objectives are goals written to be specific, measurable, achievable, relevant and time-bound, and they let a marketing and sales team know...
For years, personalization was treated as a tactical optimization within digital marketing: improving open rates, increasing clicks, segmenting a...
Refreshing a buyer persona means reviewing, with recent data, whether the profile on which campaigns are based still describes real buyers and the...
Signs that your sales team is ready for HubSpot AI It makes sense to use HubSpot Breeze when your team loses time on administrative tasks, service is...
Catalog management is one of the biggest headaches for sales, marketing and the commercial area, because it is almost always done manually and is...
The six best practices for improving processes are to map the process, analyze it, redesign it, acquire the necessary resources, implement and...
Inbound marketing is the commercial philosophy that attracts specific customer segments with quality content and builds lasting relationships of...
