21 min read
The Customer Journey as a Sales Framework
Yashin Fonseca | Oct 19, 2026
Right Person, Right Time, Right Product, Right Price.
Yashin Fonseca | Oct 19, 2026
Sales Pipeline to improve Forecast accuracy
At the end of every month, many sales departments face the same situation: the team presents a sales forecast that seems reasonable, but actual...
Low-code: How to Integrate Applications, Data, and Processes
A company may have a CRM to manage customer relationships, an ERP to oversee operations, and several applications developed to address specific...
The SEO your business needs to appear correctly in AI
Try an uncomfortable experiment. Ask ChatGPT, Gemini, Copilot, or Perplexity what your company does. Then ask a second question: Why should I hire...
Your company doesn't need more software it needs processes that evolve
The problem isn't always a lack of technology. Sometimes it's the difficulty of changing what we've already built.
When Sales Has to Correct AI
B2B buyers increasingly research vendors with generative AI and arrive convinced before they arrive informed. Sales now has to validate and sometimes...
The mistake of turning a customer into a photograph
What happens when a company thinks it knows its customers, but in reality only knows an outdated version of them?
Is your website low-code, or is every change still a project?
In the business landscape of 2026, the speed with which an organization adapts to changing market demands determines its survival.
How to Choose Pricing Software to Improve Commercial Decisions
Choose pricing software by first defining which pricing decisions must improve, then testing elasticity models, competitive rules, integrations and...
Your next visitor isn't human: get your website ready for AI
Your Next Visitor Isn't a Human: Preparing Our Web Architecture for AI Agents
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