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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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Victor Esquivel

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8 min read

The Challenges of Catalog Management

Catalog management is one of the biggest headaches for sales, marketing and the commercial area, because it is almost always done manually and is nearly impossible to keep up to date. When product data is scattered and outdated, customers cannot...

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7 min read

eCommerce and Omnichannel: How to Increase Customer Spend

An omnichannel eCommerce increases customer spend because it connects the digital store, salespeople, service and physical channels into a single...

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7 min read

How to Improve the Cost Structure of Commercial Management

Improving the cost structure of commercial management means reducing what it costs to sell to and serve each customer without deteriorating service....

Hands assembling puzzle pieces on a work table

5 min read

Marketing Budget, Why It Should Be the Last Line You Cut

The marketing budget is usually the first line cut when sales slow down, and it is almost always the decision that costs the company the most. This...

Characteristics of a B2B eCommerce that will allow me to reduce costs

8 min read

Characteristics of a B2B eCommerce that will allow me to reduce costs

ICX Consulting, a commercial strategy and customer experience consultancy, helps manufacturers and distributors define the characteristics of a B2B...

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1 min read

Marketing, DO NOT touch

At this time it is undeniable that one of the industries that has suffered the most is tourism. I would like to highlight the contributions made by...

eCommerce the mistake of opening an online grocery store

9 min read

eCommerce the mistake of opening an online grocery store

The mistake of opening an online grocery store is launching a B2C eCommerce that merely drips the product catalogue onto a website, without a...

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11 min read

Can digital transformation help me manage my hotel?

Digital transformation can help you manage your hotel when it connects the systems that already run the property, aligns Sales, Reservations,...

10 min read

B2B eCommerce Model: Decisions to Make Before You Start

An e-commerce B2B model is a digital channel through which one company sells products or services to other companies. It differs from consumer...

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9 min read

Key eCommerce to improve customer satisfaction and retention

Customer satisfaction and retention improve in B2B when buying becomes easy, fast and predictable, and a well-designed eCommerce platform is the most...

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