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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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Meicel Valverde

Caso de Uso: Beneficios de adoptar Magento en la industria de seguros

9 min read

Magento Benefits for the Insurance Industry

An insurer gains with Adobe Commerce, the platform formerly known as Magento, when it needs to sell simple policies online, offer self-service to its policyholders and quote more complex products without always depending on an agent. The platform...

Beneficios de adoptar Magento en la industria hotelera

9 min read

Benefits of Adopting Magento in the Hotel Industry

Magento can be the foundation of a hotel's direct channel, because it lets the hotel publish rooms, services and prices on its own site, keep guest...

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8 min read

Benefits of Adobe Commerce in Food and Beverage

Adopting Magento, now Adobe Commerce, in the food and beverage industry means taking sales to supermarkets, distributors, restaurants and...

Automation in the Retail Industry

9 min read

Automation in the Retail Industry

Automation in the retail industry means using technology to run repetitive commercial and operational tasks, such as inventory control, checkout,...

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9 min read

HubSpot Sales Process Optimization Guide

ICX Consulting, a commercial strategy and customer experience consultancy, optimizes the sales process in HubSpot by first designing how the company...

Magento B2B and its Importance in Businesses

9 min read

Magento B2B and its Importance in Businesses

The sales director of an industrial supplies distributor spends the last Friday of the quarter reconciling orders. Forty salespeople have taken them...

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9 min read

What is Content Marketing? Strategy Guide | ICX Consulting

ICX Consulting, a commercial strategy and customer experience firm, builds content marketing strategies tied to revenue. Content marketing is a...

Main HubSpot CRM features

9 min read

Top HubSpot CRM Features for Business Growth: An Executive Guide

The top HubSpot CRM features for business growth are unified contact and company records, deal pipelines, email and call tracking, sequences,...

Marketo Engage leader in the Gartner 2020 Quadrant Lead Management

9 min read

Marketo Engage leader in the Gartner 2020 Quadrant Lead Management

Marketo Engage, now Adobe Marketo Engage, is a B2B marketing automation platform that Adobe acquired in 2018. In 2020 Gartner named it a Leader in...

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9 min read

Retail, Christmas Season and Omnichannel Strategy: How to Win the Peak

An omnichannel strategy in retail is a customer-centric way of selling and serving in which stores, ecommerce, apps, social networks, phone and...

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