15 min read
Josué Granados | May 29, 2025
Liferay is a digital experience platform that lets an organization build and run its portals, websites, intranets and self-service channels on one flexible base, personalize them for each type of user and connect them to the systems behind the...
The Value Proposition Canvas (VPC) is a strategic tool, created by Alexander Osterwalder and the Strategyzer team, that maps a customer segment's...
It is time to start the digital transformation of a hotel when the cost of running on disconnected systems is higher than the cost of connecting...
HubSpot Service Hub is customer service management software that places tickets, live chat, email, self-service content, satisfaction surveys and...
ICX Consulting designs the commercial and service processes that a CRM runs, and in that work the benefits of using a CRM in your business come down...
The Business Model Canvas is a one-page tool, created by Alexander Osterwalder and Yves Pigneur, that describes how a company creates, delivers and...
To improve the customer experience with the value proposition, design the promise around real customer needs, expectations and frustrations, then...
Lead scoring is a marketing and sales automation technique that assigns points to every prospect according to who they are and how they behave, so...
A better website experience comes from ten practical decisions. Apply the Gestalt laws, define and prioritize content, keep things simple, use color...
The head of digital at a regional distributor of tools and hardware has just been told that the new catalogue will go live in three weeks. Six...
