9 min read
Susana Matamoros | May 29, 2025
Online personalization tailors content, offers and messages to each user's interests and real-time behavior, and sales automation is what makes that tailoring possible at scale. Together they turn customer data into the right action at the right...
Remember Adobe's Engagement Platform? It's now called Marketo Engage.
Strategy should precede technology because technology only amplifies the direction a company already has. A clear strategy defines which customers to...
A loyalty plan is a set of actions designed to reward and retain current customers through incentives and benefits that make them buy again....
Process optimization is the foundation of a successful digital transition. Before a company buys, configures or integrates any technology, it needs...
Is a CRM enough for your business? No. A CRM is the necessary foundation, but on its own it only stores information. It starts to produce revenue...
The customer journey is the path a person follows with a brand, from the first time they notice a need to the purchase and, ideally, to repeat...
A corporate blog on HubSpot does more than publish articles. Because it lives inside the CRM, every post connects to analytics, calls to action, SEO...
.jpg)
Oracle Customer Experience (OCX), now delivered as Oracle Fusion Cloud CX, is Oracle's suite of applications for marketing, sales, service and...
Do you know what workflows are and what they are for? Workflows, or workflows, are the automation of processes through a series of configurable steps...
