Using Social Media to Communicate With Your Buyer Persona
The term buyer persona has been gradually introduced into the marketing industry; however, that does not mean it is being used correctly. 7 common...
Marketing
What SMART Objectives Are and How to Apply Them
SMART objectives are goals written to be specific, measurable, achievable, relevant and time-bound, and they let a marketing and sales team know...
Automated Personalization That Increases Revenue and Loyalty
For years, personalization was treated as a tactical optimization within digital marketing: improving open rates, increasing clicks, segmenting a...
New Year, New Goals: Refresh Your Buyer Persona!
Refreshing a buyer persona means reviewing, with recent data, whether the profile on which campaigns are based still describes real buyers and the...
Inbound Marketing: The Present and Future of Marketing
Inbound marketing is the commercial philosophy that attracts specific customer segments with quality content and builds lasting relationships of...
The Power of Marketing Automation
Marketing automation is the use of software to automatically execute repetitive marketing tasks, such as emails, prospect follow-up and assigning...
How to Create a Christmas Marketing Campaign in 4 Steps
The most anticipated season of all has arrived, Christmas. Shopping centers and many of our homes are already decorated, and you can feel people's...
Black Friday: 7 Social Media Marketing Ideas
What began as a once-a-year discount day in the United States has become a worldwide phenomenon, as most people wait for Black Friday to buy and take...
7 Common Mistakes When Creating Your B2C Buyer Persona
A B2C buyer persona is a semi-fictional representation of the consumer a company wants to serve, built from interviews and data on real customers,...
Marketing Budget, Why It Should Be the Last Line You Cut
The marketing budget is usually the first line cut when sales slow down, and it is almost always the decision that costs the company the most. This...
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