9 min read
Sergio Gutierrez | May 29, 2025
The truth behind buyer personas is that demographic and psychographic profiles describe who customers are but rarely explain why they buy. A useful buyer persona adds the customer's story, the situation, worries and trade-offs behind each decision,...
Doing business online means implementing e-Commerce solutions that let customers place orders, make inquiries, receive support and pay online. The...
Did you know that a neglected Customer Experience (CX) can drive customers away from your brand, even if you offer an excellent product or service?
Normally, people only show interest in acquiring a product or service when they must satisfy a need and it solves it. In other words, they only pay...
Optimizing the customer experience with HubSpot means using one shared CRM platform to understand every customer, coordinate marketing, sales and...
ICX Consulting, a commercial strategy and customer experience consultancy, treats CRM integration with other business tools as an operating decision,...
A follow-up sequence in HubSpot is a prepared series of emails and tasks that the CRM schedules for a prospect after first contact, and that stops by...
A tech stack is the combination of technologies a company uses to build and run its digital operations, from the programming languages, frameworks...
You can improve a Customer Journey Map with Six Sigma by applying DMAIC, a continuous improvement cycle of Define, Measure, Analyze, Improve and...
Smarketing is the alignment of sales and marketing around shared objectives, definitions, data and accountability for revenue. When both teams work...
