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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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Christopher Liddell

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10 min read

Magento 2 Web API: How to Create One and Why It Matters

A web API in Magento 2, now part of Adobe Commerce, is a custom endpoint that lets your store exchange data with another system, such as an ERP, a CRM or a mobile app, without manual work. Building one takes a small module with five files, a route...

How to customize the Magento Admin site (part 1)

8 min read

How to customize the Magento Admin site (part 1)

The Magento admin, today the Adobe Commerce admin, can be customized with a theme and a small module: a custom Admin theme changes the logo, icons...

Content personalization in Magento Commerce

9 min read

Content personalization in Adobe Commerce (formerly Magento Commerce)

Content personalization in Adobe Commerce, the platform formerly known as Magento Commerce, means showing each shopper the banners, products, offers...

4 Benefits of eCommerce wish lists

9 min read

4 Benefits of eCommerce Wish Lists for Sales and Customer Insight

The four benefits of eCommerce wish lists are higher customer engagement, more sales, new customers acquired through sharing, and a stream of data...

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9 min read

How to interact with a customer wish list in Magento 2

The customer wish list in Magento 2, today part of Adobe Commerce, is a store feature that lets shoppers save products they like, and it gives the...

Uploading Products to Adobe Commerce

9 min read

Uploading Products to Adobe Commerce

The head of digital at a regional distributor of tools and hardware has just been told that the new catalogue will go live in three weeks. Six...

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9 min read

The 5 essential steps to optimise checkout in Adobe Commerce (Magento)

Checkout is the process in which a customer finalizes a purchase. It begins when the shopper has finished adding products to the cart and typically...

How to organize a Magento 2 repository on GitHub

8 min read

How to Organize a Magento 2 (Adobe Commerce) Repository on GitHub

To organize a Magento 2 repository on GitHub, commit only what your team owns and can rebuild from, namely composer.json and composer.lock, the...

geolocation in Magento Checkout

8 min read

Geolocation in the Magento Checkout: A Guide for eCommerce Leaders

Geolocation in the Magento checkout lets customers set their delivery address by placing a pin on a map, searching a place or using their device's...

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