How the Insurance Claims Experience Decides Customer Loyalty
It is a Monday in late September at a regional auto and home insurer, and the storm season has left the claims floor with three times its usual open...
Loyalty
Improving customer loyalty through a superior CX in consumer goods
ICX Consulting, a customer experience and commercial strategy consultancy, sees improving customer loyalty through a superior CX in consumer goods as...
4 Ways CRM Supports Your Loyalty Strategy
A CRM supports a loyalty strategy in four ways. It helps acquire the right customers, captures the data that reveals what they value, sustains...
Types of Customer Loyalty Programs: A Guide for Executives
The main types of customer loyalty programs are points-based, tiered, paid or subscription, value-based benefit, coalition or partner, and engagement...
How, Why and When to Implement a Loyalty Plan
A loyalty plan is a set of actions designed to reward and retain current customers through incentives and benefits that make them buy again....
Ways to Use Customer Service to Build Loyalty
The most effective ways to use customer service to build loyalty focus on what happens after the sale. Keep customers informed without being asked,...
5 Good Practices in Your Loyalty Strategy
The five good practices of an effective loyalty strategy are to use data to understand your customers, design the program to work across every...
What Is a Loyalty Program and How Does It Drive Growth?
A loyalty program is a structured system of rewards, recognition and privileges that a company offers its customers to encourage repeat purchases,...
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