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Investing correctly in marketing comes down to five decisions. They are defining a strategy with objectives and metrics, knowing the target market, using the right tools, choosing a credible advisor with a sufficient budget, and deciding which...
To dispense with digital marketing is the worst mistake a company can make today, because customers search, compare and decide online before they...
Invention is creating something new, while innovation is turning an idea into a result the market pays for. An invention becomes an innovation only...
Is a CRM enough for your business? No. A CRM is the necessary foundation, but on its own it only stores information. It starts to produce revenue...
Crisis marketing is the discipline of using a downturn or disruption to strengthen a company's position by moving faster than its competitors toward...
