Marketo Engage leader in the Gartner 2020 Quadrant Lead Management
Marketo Engage, now Adobe Marketo Engage, is a B2B marketing automation platform that Adobe acquired in 2018. In 2020 Gartner named it a Leader in...
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What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
9 min read
Marketo Engage, now Adobe Marketo Engage, is a B2B marketing automation platform that Adobe acquired in 2018. In 2020 Gartner named it a Leader in...
9 min read
Optimizing Marketo campaigns through personalized emails means testing what each segment responds to, then scaling the winner. In Adobe Marketo...
9 min read
Accelerating account-based experiences with Adobe and Marketo means using one platform to identify the accounts worth pursuing, coordinate marketing...
2 min read
Remember Adobe's Engagement Platform? It's now called Marketo Engage.
6 min read
Imagine you are a small businessman, in this particular case a un CRM would be in your head, you probably already know that Susana prefers products...
9 min read
Marketo, now Adobe Marketo Engage, is a marketing automation platform that captures buyer behavior, nurtures leads with personalized communication...
9 min read
Panasonic's growth with Marketo is a case study in disciplined B2B marketing. Panasonic Business Europe has used Marketo Engage, now part of Adobe...
2 min read
Nowadays, most people know what an email is! And a survey conducted by HubSpot confirms it, 91% of consumers use email, either for work, education,...
8 min read
The main advantages of Marketo, now Adobe Marketo Engage, are enterprise-grade marketing automation, sophisticated lead and account management,...