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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

Marketo

Marketo Engage leader in the Gartner 2020 Quadrant Lead Management

9 min read

Marketo Engage leader in the Gartner 2020 Quadrant Lead Management

Marketo Engage, now Adobe Marketo Engage, is a B2B marketing automation platform that Adobe acquired in 2018. In 2020 Gartner named it a Leader in...

Marketo: Optimization of campaigns through personalized emails

9 min read

Marketo: Optimization of Campaigns through Personalized Emails

Optimizing Marketo campaigns through personalized emails means testing what each segment responds to, then scaling the winner. In Adobe Marketo...

What is Marketo and what is it for?

9 min read

Accelerating account-based experiences with Adobe and Marketo

Accelerating account-based experiences with Adobe and Marketo means using one platform to identify the accounts worth pursuing, coordinate marketing...

Marketo Engage main features and when to use it

2 min read

Marketo Engage main features and when to use it

Remember Adobe's Engagement Platform? It's now called Marketo Engage.

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6 min read

Did you know that you can automate these processes with a CRM?

Imagine you are a small businessman, in this particular case a un CRM would be in your head, you probably already know that Susana prefers products...

What is Marketo and what is it for?

9 min read

What is Marketo and what is it for?

Marketo, now Adobe Marketo Engage, is a marketing automation platform that captures buyer behavior, nurtures leads with personalized communication...

Case Study: Panasonic and its growth with Marketo

9 min read

Case Study: Panasonic and Its Growth with Marketo Engage

Panasonic's growth with Marketo is a case study in disciplined B2B marketing. Panasonic Business Europe has used Marketo Engage, now part of Adobe...

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2 min read

Email marketing campaign with Marketo

Nowadays, most people know what an email is! And a survey conducted by HubSpot confirms it, 91% of consumers use email, either for work, education,...

Main Advantages of Marketo

8 min read

Main Advantages of Marketo Engage for B2B Revenue Growth

The main advantages of Marketo, now Adobe Marketo Engage, are enterprise-grade marketing automation, sophisticated lead and account management,...

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