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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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Rosita Jarquín

Success stories in process automation with RPA

14 min read

Success stories in process automation with robotic process automation (RPA)

Robotic process automation (RPA) success stories share a pattern. The companies that win with RPA pick stable, high-volume, rule-based processes, simplify them before automating, measure the hours and errors they actually remove, and govern bots...

BPM

11 min read

What is a BPM and what is it for?

A BPM, short for Business Process Management, is a management discipline that analyzes, designs, executes, monitors and continuously improves the...

Benefits of using BPM

14 min read

Benefits of Business Process Management (BPM) | ICX Consulting

ICX Consulting helps leadership teams use Business Process Management to connect strategy with daily operations. The benefits of BPM are lower...

Automate follow-ups in Salesforce with generative AI

9 min read

Automate Follow-Ups in Salesforce with Generative AI

To automate follow-ups in Salesforce with generative AI, companies combine CRM data, automated flows and AI that drafts personalized messages or acts...

What is Oracle Customer 360?

9 min read

What is Oracle Customer 360?

Oracle Customer 360 is the capability, within the Oracle Cloud ecosystem, of consolidating customer data from CRM, ERP and other sources into one...

From codes to AI-enabled experiences in redesigning the customer journey

16 min read

Codes to AI-enabled experiences in redesigning the customer journey

Redesigning the customer journey with artificial intelligence means using data, models and automation to anticipate what customers need and adapt...

5 reasons why Salesforce leads the CRM world

15 min read

5 Reasons Why Salesforce Leads the CRM World

Salesforce leads the CRM world for five reasons. It offers a 360-degree customer view, deep customization, an open ecosystem of apps and...

CRM integration with other business tools

9 min read

CRM integration with other business tools

ICX Consulting, a commercial strategy and customer experience consultancy, treats CRM integration with other business tools as an operating decision,...

What is Oracle Customer Experience (OCX)?

8 min read

Oracle Customer Experience (OCX): A Complete Guide for Executives

Oracle Customer Experience (OCX), now delivered as Oracle Fusion Cloud CX, is Oracle's suite of applications for marketing, sales, service and...

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