When Sales Has to Correct AI
B2B buyers increasingly research vendors with generative AI and arrive convinced before they arrive informed. Sales now has to validate and sometimes...
Adobe Marketing
Marketo Engage leader in the Gartner 2020 Quadrant Lead Management
Marketo Engage, now Adobe Marketo Engage, is a B2B marketing automation platform that Adobe acquired in 2018. In 2020 Gartner named it a Leader in...
Marketo: Optimization of Campaigns through Personalized Emails
Optimizing Marketo campaigns through personalized emails means testing what each segment responds to, then scaling the winner. In Adobe Marketo...
Accelerating account-based experiences with Adobe and Marketo
Accelerating account-based experiences with Adobe and Marketo means using one platform to identify the accounts worth pursuing, coordinate marketing...
Marketo Engage main features and when to use it
Remember Adobe's Engagement Platform? It's now called Marketo Engage.
Adobe Summit 2022: Highlights
Adobe Summit 2022, held virtually from March 15 to 17, 2022, was organized around a single idea, making the digital economy personal. For B2B leaders...
What is Marketo and what is it for?
Marketo, now Adobe Marketo Engage, is a marketing automation platform that captures buyer behavior, nurtures leads with personalized communication...
Case Study: Panasonic and Its Growth with Marketo Engage
Panasonic's growth with Marketo is a case study in disciplined B2B marketing. Panasonic Business Europe has used Marketo Engage, now part of Adobe...
Email marketing campaign with Marketo
Nowadays, most people know what an email is! And a survey conducted by HubSpot confirms it, 91% of consumers use email, either for work, education,...
Main Advantages of Marketo Engage for B2B Revenue Growth
The main advantages of Marketo, now Adobe Marketo Engage, are enterprise-grade marketing automation, sophisticated lead and account management,...
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