Design Thinking: What is it used for and what are its stages?
Design thinking is used to solve complex problems, innovate in products, services and processes, and design customer experiences by starting from the...
Strategy (3)
Design Thinking: What is its importance in the customer experience?
Design thinking matters in customer experience because it makes companies solve the right problem before investing in a solution. By starting from...
The 10 Types of Innovation Framework for Business Model Advantage
The 10 Types of Innovation framework is a model developed by Doblin, now part of Deloitte, that classifies innovation into ten types across three...
8 Actions to Turn Your Company's Goals into Results
The eight actions that turn a company's yearly resolutions into results are to plan, know the reason behind each goal, delegate, stay realistic,...
Change management in Digital Transformation
Understanding that any Digital Transformation initiative in an organization, whatever its line of business, is the result of a "new purpose" to be...
10 Signs that it is time to update your business model
The signs that it is time to update your business model appear well before revenue collapses: customers who need something different, a team that...
What Is the Value Proposition and How to Create One for Your Business
A value proposition is a clear, concise statement of the unique benefits a company, product or service offers its customers and why they should...
TESLA Lessons for the Business World
The lesson of Tesla for the business world is that customer experience can be a company's operating model, not a department. By selling directly...
What is the Value Proposition Canvas and what is it for?
The Value Proposition Canvas is a visual tool, created by Alexander Osterwalder, that describes one customer segment's jobs, pains and gains and...
How to Develop Account-Based Marketing Strategies
To develop account-based marketing strategies, a company selects the accounts that matter most, aligns marketing and sales around them, and measures...
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