What Is the Business Model Canvas? How to Use It and Alternatives
The Business Model Canvas is a one-page tool, created by Alexander Osterwalder and Yves Pigneur, that describes how a company creates, delivers and...
Strategy (5)
How to improve the customer experience with the value proposition?
To improve the customer experience with the value proposition, design the promise around real customer needs, expectations and frustrations, then...
Crisis Marketing: While Many Cry, Sell Tissues | ICX
Crisis marketing is the discipline of using a downturn or disruption to strengthen a company's position by moving faster than its competitors toward...
When to Use the Value Proposition Canvas: A Decision Guide for Leaders
Use the Value Proposition Canvas when a decision depends on understanding one customer segment in depth, such as launching a product, entering a new...
We Love the Business Model Canvas (and so should you!)
The Business Model Canvas is a one-page map of how a company creates, delivers and captures value. Its nine blocks, from customer segments and value...
Understanding empathy maps
An empathy map is a structured visual canvas that captures what a customer says, thinks, does and feels in a specific situation, based on research...
Business model: What is it and why is it important?
A business model is the written logic of how a company creates, delivers and captures value, and it should exist before the first hire, the first...
Why SARA Methodology must precede software to avoid failures
The SARA methodology must precede software because technology amplifies whatever process it is given. If a process is slow, duplicated or poorly...
How does the Value Proposition Canvas impact the customer experience?
The Value Proposition Canvas impacts the customer experience by forcing a company to design its offer around what customers are actually trying to...
What Is a Value Proposition? Elements and Examples
A value proposition is the promise a company makes to a specific customer segment about the value it will deliver, and the reason that segment should...
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