Generating Successful Solutions with Design Thinking
Generating successful solutions with Design Thinking depends on balancing three tests at once, namely whether people want the solution, whether the...
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What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
9 min read
Generating successful solutions with Design Thinking depends on balancing three tests at once, namely whether people want the solution, whether the...
7 min read
The Six Thinking Hats is a structured thinking method created by Edward de Bono in which a group looks at a problem from one perspective at a time,...
10 min read
The Value Proposition Canvas is a tool for designing products and services around what customers actually need. It places a customer profile of jobs,...
9 min read
Thinking outside the box means questioning the assumptions that quietly frame a problem before choosing a solution. Design Thinking makes that...
9 min read
Design thinking tools are the practical techniques a team uses at each stage of the design thinking process, from empathizing with users to...
10 min read
To fill in the Value Proposition Canvas, start on the right with one customer segment and rank its jobs to be done, pains and gains. Then complete...
9 min read
The Value Proposition Canvas in less than 800 characters is a one-page tool that matches a customer segment's jobs, pains and gains with the...
9 min read
Continuous improvement applied to the business model means treating the way a company creates and captures value as something to be measured,...
9 min read
The best business indicators are the few key performance indicators (KPIs) that tie a process directly to a strategic objective, are measured with...
10 min read
A cooperative that wants to maximize the surpluses it returns to its members needs a digital strategy built on five foundations. It must own its...