Improve your profile and get better leads on LinkedIn
To improve your LinkedIn profile and get better leads, treat it as a landing page for the accounts you want to win. A profile earns qualified leads...
Marketing (6)
Case study: How does Coca-Cola do it in the digital world?
Coca-Cola succeeds in the digital world because it treats digital as an extension of a sensory, physical product rather than as a separate business....
Marketing and social media automation in your CRM
Marketing and social media automation within a CRM enables businesses to optimize their strategies, enhance customer interactions, and improve...
14 marketing tips for Black Friday and Cyber Monday
The 14 marketing tips for Black Friday and Cyber Monday that matter most are the ones that protect margin and customer relationships, not only...
Make your Buyer Persona memorable for your team
ICX Consulting, a commercial strategy and customer experience firm, helps leadership teams turn buyer personas into characters everyone remembers. A...
Improving the buyer experience translates into real business value
ICX Consulting builds the business case for B2B eCommerce with leadership teams, and the evidence is consistent. Improving the buyer experience...
Balance between chatbots and human attention
Customer service has undergone a radical transformation over the past few decades. What started as exclusively human interactions, conducted via...
10 reasons why you need a Buyer Persona and not an Archetype
At ICX Consulting, a commercial strategy and customer experience firm, we see one confusion cost companies real money. An archetype is a broad,...
Dispense with digital marketing, the worst mistake of a company
To dispense with digital marketing is the worst mistake a company can make today, because customers search, compare and decide online before they...
What is a blog and why you should have one?
A corporate blog is a body of useful, regularly published articles hosted on your own website that answers the questions your future customers are...
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