Buyer Persona: Key to the success of your business strategy
ICX Consulting, a commercial strategy and customer experience firm, treats the buyer persona as a key to the success of your business strategy. A...
Marketing (4)
Spark the interest of your prospects in follow-up mailings
To spark the interest of prospects in follow-up emails, write each message so that it gives the reader a reason to answer, such as a relevant...
Lead Scoring application guide
Lead scoring is the practice of assigning points to a lead for who it is (explicit criteria such as location, role or company profile) and for what...
Advertising in a Recession: Why You Should Keep Investing
Companies should keep investing in advertising during a recession because cutting it reduces market visibility at the moment competitors are weakest,...
Create your own infographic with these simple steps
An infographic is a visual piece that organizes data, a process or an argument so that a reader grasps it in seconds and remembers it afterwards. To...
Maslow's Pyramid: what it is and how to apply it in marketing
Maslow's pyramid is a model of human motivation that ranks needs from the most basic, such as food, rest and safety, to the most aspirational, such...
Three-Step Guide to building your Buyer Persona
A buyer persona is a research-based, semi-fictional representation of your ideal customer, and building one takes three steps. Collect real...
5 Essential tips to sell successfully on Amazon
To sell successfully on Amazon, a company must decide five things before it lists a single product: whether and how it qualifies as a seller, which...
Ultimate guide to create a blog that delights in 10 steps
A business blog that delights is built in ten steps. Plan the content, understand your buyer persona, outline, write, review length and spelling,...
What Is the Buyer Persona For, and How Can You Create One?
A buyer persona is for aligning marketing, sales and service around one evidence-based picture of the customer you most want to win, so that every...
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