7 Tactics that will Boost your Account-Based Marketing Process
You've probably heard of Inbound Marketing, a non-invasive approach that focuses on attracting the right customers through quality content rather...
Marketing (7)
The Truth Behind Buyer Personas
The truth behind buyer personas is that demographic and psychographic profiles describe who customers are but rarely explain why they buy. A useful...
Smarketing: Tips to align Marketing and Sales
Smarketing is the alignment of sales and marketing around shared objectives, definitions, data and accountability for revenue. When both teams work...
How, Why and When to Implement a Loyalty Plan
A loyalty plan is a set of actions designed to reward and retain current customers through incentives and benefits that make them buy again....
Reasons to use workflows in marketing campaigns
Do you know what workflows are and what they are for? Workflows, or workflows, are the automation of processes through a series of configurable steps...
What is Lead Scoring and how can you set it up within HubSpot?
Lead scoring is a marketing and sales automation technique that assigns points to every prospect according to who they are and how they behave, so...
How to audit your business SEO?
Have you considered the importance of the performance of your website?
Account-Based Marketing (ABM) to Align Marketing and Sales
ABM, or account-based marketing, boosts marketing and sales management by making both teams work from the same short list of high-value accounts....
How to prepare your company for the holiday season?
Christmas is the most anticipated time of year for many and the busiest time of year for all businesses, so it is important to prepare your marketing...
What is a Buyer Persona?
A buyer persona is a fictional but research-based archetype of a company's target audience. It describes in detail who the buyer is, what they do,...
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