5 Things Executives Should Know About Marketing Before Investing
Investing correctly in marketing comes down to five decisions. They are defining a strategy with objectives and metrics, knowing the target market,...
Marketing (5)
Brand Awareness: making your brand memorable.
Brand awareness is the degree to which buyers recognize and remember a brand, and associate it with a specific need, a level of quality and a promise...
Account-Based Marketing: 8 Best Practices
Account-Based Marketing (ABM) is here to stay and has been defined as a revolutionary marketing strategy that aligns the efforts of marketing and...
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Build your B2B buyer persona properly
A B2B buyer persona is a research-based profile of the people who influence and approve a business purchase: their role, priorities, concerns,...
ABM Strategy, the Gateway to Closing B2B Deals
At ICX Consulting, where we design account-based and B2B sales strategies, we define an ABM strategy as the coordinated effort of marketing and sales...
Strategic integration: How social media empowers a CRM
Social Media and sales go hand in hand; all it takes is logging into Facebook or Instagram to see product and service offers. These platforms play a...
How to start using videos in your marketing strategy
We all know that, nowadays, social networks are part of our daily lives and, therefore, everything they entail, marketing strategies, content,...
What is SEO and why is it important?
SEO, or Search Engine Optimization, is the discipline of making a website easy for search engines to understand and valuable for the people who...
Understanding your buyer persona: the good, the bad and the CEO
Understanding your buyer persona means knowing three profiles, not one. The good is the ideal customer you can help and serve profitably. The bad is...
How to Develop Account-Based Marketing Strategies
To develop account-based marketing strategies, a company selects the accounts that matter most, aligns marketing and sales around them, and measures...
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