Content personalization in Adobe Commerce (formerly Magento Commerce)
Content personalization in Adobe Commerce, the platform formerly known as Magento Commerce, means showing each shopper the banners, products, offers...
eCommerce (5)
The key questions to ask yourself when considering your B2B strategy
ICX Consulting helps B2B leadership teams answer the key questions behind their B2B strategy before they choose technology. Which customers to serve,...
3 Tips for Planning Your B2B Ecommerce Strategy
To plan a B2B ecommerce strategy, start by defining the commercial process the channel must support, then design the technology architecture around...
Email Templates in Magento
Email templates in Magento, today Adobe Commerce, are the messages the store sends automatically after a customer registers, buys, pays, ships or...
5 Marketing Tools Every eCommerce Should Have to Lift Conversion
The five marketing tools every eCommerce should have are real-time stock availability, product ratings, product comparison, image zoom and wishlists....
3 Low-Cost Tips to Increase Sales in Your E-Commerce
At ICX Consulting, where we advise companies on commercial strategy and digital commerce, the most reliable low-cost way to increase sales in your...
Is Your E-commerce Team Ready for Christmas and the Holiday Peak?
An e-commerce team is ready for Christmas when its objectives, its audience plan and its checkout experience have been settled before the first...
Magento B2B and Magento B2C: key differences between the two platforms
Magento B2B and Magento B2C are two ways of running the same commerce platform, today known as Adobe Commerce. Magento B2C is built for individual...
4 Benefits of eCommerce Wish Lists for Sales and Customer Insight
The four benefits of eCommerce wish lists are higher customer engagement, more sales, new customers acquired through sharing, and a stream of data...
ABM Strategy, the Gateway to Closing B2B Deals
At ICX Consulting, where we design account-based and B2B sales strategies, we define an ABM strategy as the coordinated effort of marketing and sales...
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