Optimizing your website in Adobe Commerce (Magento)
Optimizing a website in Adobe Commerce (formerly Magento) means configuring the store so that search engines can find, understand and rank its pages,...
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What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
8 min read
Optimizing a website in Adobe Commerce (formerly Magento) means configuring the store so that search engines can find, understand and rank its pages,...
2 min read
Do you know what the main features of Adobe Commerce are and what advantages it has over other competitors? In this article, I will show you the...
9 min read
A founder who started by selling handmade leather goods through social media is now on her third spreadsheet of the month. Orders arrive by direct...
10 min read
Succeeding with a retail e-commerce business depends on ten disciplines that work together, including customer retention, mobile experience, search...
9 min read
The mistake of opening an online grocery store is launching a B2C eCommerce that merely drips the product catalogue onto a website, without a...
9 min read
Adobe Commerce, formerly Magento, includes a built-in tool to export and import products in bulk. You export the catalog to a CSV file from System >...
9 min read
Magento B2B, today delivered as Adobe Commerce B2B, differs from Magento B2C in who it assumes is buying. A B2C store serves one anonymous shopper at...
10 min read
An e-commerce B2B model is a digital channel through which one company sells products or services to other companies. It differs from consumer...
9 min read
Customer satisfaction and retention improve in B2B when buying becomes easy, fast and predictable, and a well-designed eCommerce platform is the most...
11 min read
Before starting an eCommerce project, a company should settle eight things in this order: the processes the store will automate, the platform that...