9 min read
Mauricio Lang | Nov 03, 2026
The promotion tools in Adobe Commerce (Magento) make it possible to automate discounts through catalog price rules, cart price rules and coupons, without uploading each product one by one with the desired discount. Their value lies not in...
A site is ready for the big season when it can sell, deliver and serve at peak volume without breaking: inventory rules that keep the digital channel...
An omnichannel CRM impacts sales profitability in four ways. It centralizes campaigns and their analytics, gives every team one solid base for...
ICX Consulting, a commercial strategy and pricing consulting firm, helps companies turn pricing policy into rules their online store applies...
A CRM supports a loyalty strategy in four ways. It helps acquire the right customers, captures the data that reveals what they value, sustains...
The five marketing tools every eCommerce should have are real-time stock availability, product ratings, product comparison, image zoom and wishlists....
A digital value proposition is the specific reason a customer should choose to buy from you through your website, app, ecommerce store or portal...
The main types of customer loyalty programs are points-based, tiered, paid or subscription, value-based benefit, coalition or partner, and engagement...
The infinity stones of sales behind Disney Store are five capabilities that make shopDisney sell far beyond the pull of its films. They are clear...
Price management is the discipline of setting, differentiating and controlling the prices a company charges across customers, quantities, channels...
