Conversion optimization at scale: more results, same demand
How much more could you grow if you didn’t need to attract more traffic, but instead converted better the traffic you already have?
Content Marketing
Create content for each stage of your customer's buying process
ICX Consulting, a commercial strategy and customer experience consultancy, helps companies create content for each stage of the customer's buying...
Content marketing: The paradigm shift in the industry
The paradigm shift in industrial and B2B companies is moving from selling through personal relationships and printed catalogs to earning attention...
How to increase your traffic and customers with quality content
If you ask an entrepreneur, manager, or owner of their own business, what are their goals? The answer is always: sell more! But they don't always...
What is Content Marketing? Strategy Guide | ICX Consulting
ICX Consulting, a commercial strategy and customer experience firm, builds content marketing strategies tied to revenue. Content marketing is a...
Why is content marketing crucial for your sales team?
Content marketing is crucial for your sales team because relevant, consistent content answers buyers' questions before and during the sale, builds...
6 Content Marketing Metrics for Continued Success
Content marketing metrics are the indicators that show whether published content attracts the right audience, converts it into leads and contributes...
6 Ideas for Content Marketing in Times of Crisis
Content marketing in times of crisis means keeping a steady, useful presence for customers when budgets tighten and trust is fragile. The companies...
Benefits of having your corporate blog on HubSpot
A corporate blog on HubSpot does more than publish articles. Because it lives inside the CRM, every post connects to analytics, calls to action, SEO...
Importance of Content Marketing in the Retail Industry
Content marketing in the retail industry is the practice of communicating with shoppers through useful blogs, social media and video, without selling...
Content added to ICX Folder
