10 min read
Susana Matamoros | May 29, 2025
Marketing automation is the use of software to execute marketing actions automatically, based on predefined conditions and on what each prospect does. Its benefits are time savings, tighter alignment with sales, higher conversion, reliable reporting...
Imagine you are a small businessman, in this particular case a un CRM would be in your head, you probably already know that Susana prefers products...
"Efficiency is doing things right; effectiveness is doing the right things." – Peter Drucker
The Business Model Canvas is a one-page map of how a company creates, delivers and captures value. Its nine blocks, from customer segments and value...
In the hospitality industry, the strategic alignment of a well-thought-out Target Operating Model (TOM) with digital transformation initiatives has...
The CEO of a regional consumer brand is on a flight back from a distributor meeting when the message arrives. The Chilean team wants prices in pesos...
Software as a Service, or SaaS, is a model in which a provider hosts an application and delivers it to customers over the internet by subscription....
Average order value (AOV) is total revenue divided by the number of orders in a period, and it is one of the fastest levers to grow a store's sales...
An empathy map is a structured visual canvas that captures what a customer says, thinks, does and feels in a specific situation, based on research...
ICX Consulting, a customer experience and commercial strategy firm, separates the two maps because they answer different business questions. The...
