9 min read
Silvia Aguilar | May 29, 2025
UX research is the systematic study of what users need, how they behave and in what context they use a product or service, carried out before, during and after design. Its purpose is to base decisions on evidence about real people instead of...
The implementation of a CRM (Customer Relationship Management) goes beyond the simple adoption of technology; it requires a clear organizational...
A web form is the toll booth of digital marketing. Visitors never come to a site to fill one in, so every field, label, button and message must make...
ICX Consulting, a commercial strategy and customer experience consultancy, sees the 4 most common mistakes when creating your B2B buyer persona...
Customer experience (CX) has evolved into a critical driver of success across various industries, including utilities and public services.
Do you know what Search Engine Optimization (SEO) is? If you are an expert in Marketing, indeed you do; if you are not, do not worry because, in this...
The SARA methodology must precede software because technology amplifies whatever process it is given. If a process is slow, duplicated or poorly...
Did you know that you can add reusable, custom content to virtually any area or page of your Magento online store in a simple, scalable way?...
The strategic perspective of the B2B model treats selling to other companies as a design decision, not just a transaction. It aligns the value...
At ICX Consulting, where we design commercial and digital commerce strategies for companies in the United States and Latin America, we see that...
