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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

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9 min read

Importance of Customer Experience Design (CX): The Business Case

Customer experience design (CX design) is important because it turns the customer's journey into something the company manages on purpose instead of leaving to chance. By aligning processes, people and technology with what customers need at each...

Maximizing Growth with HubSpot's Custom Objects

13 min read

Maximizing Growth with HubSpot's Custom Objects

HubSpot custom objects are user-defined record types that let a company store, relate and report on business data that does not fit the standard...

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3 min read

Omnichannel in your marketing strategy

Nowadays, it is necessary that our marketing strategies cover different channels to communicate with our buyer personas or prospects. But, do we know...

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3 min read

Integration of social networks to eCommerce

The great boom that social networks has reached is incredible, but even more so the integration of social networks with electronic commerce. This has...

Create Products in Magento 2

9 min read

Create Products in Magento 2 - Adobe Commerce

Creating a product in Magento 2, now part of Adobe Commerce, takes a few minutes through a guided form, but the quality of that record decides...

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9 min read

Step-by-step guide to add a coupon to your store in Adobe Commerce

To add a coupon in Adobe Commerce, an administrator opens Marketing, Promotions, Cart Price Rules, creates a new rule, gives it a name, activates it,...

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9 min read

Data Management: Why It Matters for Your Business

Data management is the set of practices that allow a company to collect, organize, protect and store its data so that it is accurate, consistent,...

What is User Experience (UX), and what is it for?

8 min read

What is User Experience (UX), and what is it for?

User experience (UX) is the set of perceptions and responses a person has when using a product, system or service. It is used to understand how...

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3 min read

Basic SEO recommendations on HubSpot that you should not ignore.

What is SEO and why is it important? How long does it take to see results in SEO? These are some of the questions that clients ask when they want to...

Designing Microinteractions

5 min read

Designing Microinteractions: The Key to UX Success

Have you ever wondered what makes certain applications or websites so enjoyable to use?

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