10 min read
Aileen Pierce | May 29, 2025
A business model is the written logic of how a company creates, delivers and captures value, and it should exist before the first hire, the first campaign or the first investment. Without it, leaders improvise on pricing, channels and partners, and...
To create better experiences with your omnichannel strategy, design one customer-centric strategy that runs through every channel, so customers can...
The key differences between a B2B buyer persona and a B2C buyer persona lie in who decides, why they buy and how they buy. A B2B persona represents a...
Rewriting a process for a world in which humans, software robots and AI agents all do part of the work means deciding, task by task, who is best...
Why most digital transformations fail, and how to win big, is more than a catchy line. It is a wake-up call for every Board of Directors and every...
Business Process Model and Notation (BPMN) is an international standard for drawing business processes with a common set of symbols for activities,...
Being successful in customer experience design means deliberately shaping how customers perceive your company at every moment of truth across their...
The value of migrating to a B2B ecommerce model lies in changing how a company sells. A digital channel operates around the clock without depending...
To build the best customer experience with the customer journey, a company maps how its buyer personas move from need to purchase and beyond, then...
To adapt your company's business rules within HubSpot, first write down the rules that already govern how your teams sell and serve, such as who owns...
