10 min read
An e-commerce team is ready for Christmas when its objectives, its audience plan and its checkout experience have been settled before the first promotion goes live, not during the peak. Readiness is a commercial discipline, not a technical one: it...
Magento B2B and Magento B2C are two ways of running the same commerce platform, today known as Adobe Commerce. Magento B2C is built for individual...
Liferay Portal is an enterprise platform for building and running web portals, sites and digital experiences on one configurable base. It lets a...
The five relevant aspects that make up a customer journey are its five stages, namely discovery, consideration, purchase, retention and loyalty. Each...
The way of consumption nowadays is through personal or business purchasing decisions, the customer likes to be always in control. This is where...
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A B2B buyer persona is a research-based profile of the people who influence and approve a business purchase: their role, priorities, concerns,...
Are Retail Companies Ready to Transform Customer Experience into Their Main Competitive Advantage? Retail has undergone a significant transformation...
The four benefits of eCommerce wish lists are higher customer engagement, more sales, new customers acquired through sharing, and a stream of data...
At ICX Consulting, where we design account-based and B2B sales strategies, we define an ABM strategy as the coordinated effort of marketing and sales...
Social Media and sales go hand in hand; all it takes is logging into Facebook or Instagram to see product and service offers. These platforms play a...
