11 min read
José De León | May 29, 2025
The Target Operating Model (TOM) is an aspirational representation of how an organization should operate in the future to achieve its strategic goals. Unlike the current operating model, which reflects the existing structure, the TOM focuses on...
A buyer persona in the retail industry is a research-based profile of a typical shopper or business buyer that describes who they are, what they...
To plan a B2B ecommerce strategy, start by defining the commercial process the channel must support, then design the technology architecture around...
Email templates in Magento, today Adobe Commerce, are the messages the store sends automatically after a customer registers, buys, pays, ships or...
The top HubSpot CRM features for business growth are unified contact and company records, deal pipelines, email and call tracking, sequences,...
Marketo Engage, now Adobe Marketo Engage, is a B2B marketing automation platform that Adobe acquired in 2018. In 2020 Gartner named it a Leader in...
The five marketing tools every eCommerce should have are real-time stock availability, product ratings, product comparison, image zoom and wishlists....
Leveraging your CRM data in a Big Data strategy means combining the customer records, interactions and purchase history stored in your CRM with other...
At ICX Consulting, where we advise companies on commercial strategy and digital commerce, the most reliable low-cost way to increase sales in your...
Did you know that Tableau is popular in many large companies? Knowing how to use such tools is truly important nowadays in the world of data.
