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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

eCommerce (2)

Low-code: How to Integrate Applications, Data, and Processes

8 min read

Low-Code to Connect Applications and Data with Your CRM and ERP

Low-code integration is the practice of connecting applications built on visual development platforms to the systems that already run the business,...

Excess content, limited impact

14 min read

Excess content, limited impact: selling in the age of noise

Most companies do not have a visibility problem; they have a commercial relevance problem.

Dynamic pricing in eCommerce

6 min read

Dynamic pricing in eCommerce

When the problem is not the price, but the model that sustains it.

Developing functionalities in HubSpot

11 min read

Developing functionalities in HubSpot without being a programmer

You can develop functionalities in HubSpot without being a programmer. Workflows, custom properties, custom reports, native integrations, connectors...

Characteristics of a B2B eCommerce that will allow me to reduce costs

8 min read

Characteristics of a B2B eCommerce that will allow me to reduce costs

ICX Consulting, a commercial strategy and customer experience consultancy, helps manufacturers and distributors define the characteristics of a B2B...

What you miss when you don't migrate in time

9 min read

What you miss when you don't migrate in time

If your store still runs Magento 2.3, you are missing security patches, current infrastructure support and the checkout and search improvements that...

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9 min read

How to configure the wishlist in Magento

A shopper is waiting at an airport gate when she finds the jacket she has wanted for months. The price is a little high, her flight boards in ten...

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9 min read

Automation of payment management through Workflows

Payment management automation in HubSpot uses workflows to turn accounts receivable data into a managed process. Overdue balances are brought in from...

What is Adobe Commerce? Boost your e-commerce presence

3 min read

What is Adobe Commerce? Boost your e-commerce presence

In a digitally-driven and ever-changing world, e-commerce has transitioned from being an option to a fundamental part of business success. Do you...

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