Low-Code to Connect Applications and Data with Your CRM and ERP
Low-code integration is the practice of connecting applications built on visual development platforms to the systems that already run the business,...
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What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
8 min read
Low-code integration is the practice of connecting applications built on visual development platforms to the systems that already run the business,...
14 min read
Most companies do not have a visibility problem; they have a commercial relevance problem.
6 min read
Lately there has been increasing discussion about real-time marketing strategy, which can essentially be understood as the transition from mass...
6 min read
When the problem is not the price, but the model that sustains it.
11 min read
You can develop functionalities in HubSpot without being a programmer. Workflows, custom properties, custom reports, native integrations, connectors...
8 min read
ICX Consulting, a commercial strategy and customer experience consultancy, helps manufacturers and distributors define the characteristics of a B2B...
9 min read
If your store still runs Magento 2.3, you are missing security patches, current infrastructure support and the checkout and search improvements that...
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A shopper is waiting at an airport gate when she finds the jacket she has wanted for months. The price is a little high, her flight boards in ten...
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Payment management automation in HubSpot uses workflows to turn accounts receivable data into a managed process. Overdue balances are brought in from...
3 min read
In a digitally-driven and ever-changing world, e-commerce has transitioned from being an option to a fundamental part of business success. Do you...