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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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Adrian Ureña Moraga

Effective integrations: connecting CRM, ERP, and automation systems

12 min read

Effective integrations: connecting CRM, ERP, and automation systems

Effective integrations connect CRM, ERP and automation systems so customer, order, inventory and financial data flow between them automatically through APIs, middleware or prebuilt connectors. The result is a single source of truth, fewer manual...

Developing functionalities in HubSpot

11 min read

Developing functionalities in HubSpot without being a programmer

You can develop functionalities in HubSpot without being a programmer. Workflows, custom properties, custom reports, native integrations, connectors...

Making the Voice of the Customer count

11 min read

Making the Voice of the Customer count

Making the Voice of the Customer (VoC) count means building a discipline that captures what customers say and do across every channel, connects it to...

How to know when your business needs a BPM system

9 min read

How to know when your business needs a BPM system

A business needs a BPM system when manual work, errors and delays grow faster than revenue, when nobody can see a process from end to end across...

How BPM redefines agility and business success

10 min read

How BPM redefines agility and business success

Business process management (BPM) is the discipline of designing, modeling, executing, monitoring and continuously optimizing the way work flows...

CRM Showdown: HubSpot, Salesforce, and Oracle Compared

12 min read

CRM Showdown: HubSpot, Salesforce, and Oracle Compared for Executives

The best CRM among HubSpot, Salesforce and Oracle is the one that fits your commercial model, not the one with the longest feature list. HubSpot...

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