3 min read
Katherine Dixon | May 29, 2025
According to a survey by Salesforce, 84% of customers consider the customer experience as important as the products and services offered by a company.
Magento is an e-commerce platform used to create and manage online stores, and what Magento does for a business is give it control over products,...
To implement a CRM platform, a company defines the business objectives the CRM must improve, identifies the needs of marketing, sales and service,...
Your CRM lies when it segments leads by static attributes such as job title, company size or industry, because those fields rarely predict who is...
A HubSpot Sequence is a sales automation tool that sends a planned series of personalized emails and follow-up tasks to a prospect from a...
To increase sales through digital transformation, a company redesigns how it finds, converts and keeps customers around data, connected channels and...
An inbound marketing campaign rests on eight pillars that work together, namely content creation, SEO, social media, lead nurturing, marketing...
Currently, digital transformation is no longer a luxury but a necessity. Companies are heavily investing in digital technologies to optimize...
The strategic use of the buyer persona within HubSpot CRM means turning each persona into a property that every contact carries, then using it to...
The most effective ways to use customer service to build loyalty focus on what happens after the sale. Keep customers informed without being asked,...
