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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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Leonardo González

Control and compliance of sales team with Sales Performance Scorecard

10 min read

Sales Performance Scorecard: Team Control and Compliance

Control and compliance of a sales team means knowing, in close to real time, whether every rep is selling the way the company has promised customers, regulators and shareholders it sells. A Sales Performance Scorecard makes that visible by tracking...

Improve control and tracking of sales with Sales Performance Scorecard

9 min read

Improve control and tracking of sales with Sales Performance Scorecard

A Sales Performance Scorecard is a management system that connects a company's commercial strategy to a short set of activity, effectiveness and...

What is the Sales Score Performance Methodology?

10 min read

What is the Sales Score Performance Methodology?

The Sales Score Performance Methodology is a structured, data-driven framework that assesses, optimizes and sustains sales performance across an...

Improving customer loyalty through a superior CX in consumer goods

12 min read

Improving customer loyalty through a superior CX in consumer goods

ICX Consulting, a customer experience and commercial strategy consultancy, sees improving customer loyalty through a superior CX in consumer goods as...

Digital transformation and its impact on customer satisfaction

10 min read

Digital transformation and its impact on customer satisfaction

Digital transformation improves customer satisfaction only when new technology is tied to redesigned processes, trained people and customer data that...

customer-experience

12 min read

Customer Experience Data: New strategic asset for companies

Customer experience data, or CX data, is the information customers generate in every interaction with a brand, from surveys and reviews to web...

customer-experience

12 min read

Customer Experience Data: The New Strategic Asset for Companies

Customer experience data, or CX Data, is the information customers generate in every interaction with a brand, from surveys and reviews to browsing,...

The power of forecasting: how to lead with precision

10 min read

The power of forecasting: how to lead with precision

Sales forecasting is the discipline of estimating the revenue a commercial organization will realistically close in a given period, and of using the...

Your CRM lies: AI changes segmentation

12 min read

Your CRM Lies: How AI Changes Lead Segmentation

Your CRM lies when it segments leads by static attributes such as job title, company size or industry, because those fields rarely predict who is...

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