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Achieve excellence with CXM practices and strategies
Discover how to achieve excellence in CXM practices and strategies in your company. Adopt innovative initiatives that will benefit your customer experience management.
Success secrets unveiled: why Digital Transformations fail
Success secrets unveiled: Why digital transformations fail (and how to win big) isn’t just a catchy phrase—it’s a wake-up call for every Board of...
Difference between Customer Journey and User Journey
Does the word delight sound interesting to you? In the customer experience field this word is used to refer to the creation of a positive emotional...
Understanding your buyer persona: the good, the bad and the CEO
Starting your construction of a buyer persona is not an easy task, we are not going to deceive you, but you must always be clear about certain...
Why is marketing automation important in the holiday season?
Nowadays, we hear a lot of marketing terms such as customer-centric methodologies, lead qualification, inbound marketing, account-based marketing,...
What is the Value Proposition Canvas and what is it for?
Alexander Osterwalder (creator of the business models Canvas) developed a tool that facilitates the design of the value proposition focused on...
Innovation? Please come back when you have something more original
In a world dominated by a hunger for novelty and trends, innovation has become something of a Holy Grail for companies and brands. Everyone wants to...
Process mining unlocking efficiency and insights in your business
Process Mining has emerged as a revolutionary tool in business process management and optimization, representing a significant leap from traditional...
Customer experience: CX Design and its benefits
As a general concept, customer experience refers to the opinions and/or perceptions a customer has about a brand or company based on one or multiple...
Hit a home run with HubSpot's Predictive Lead Score
Imagine that your company and your collaborators are at the center of a baseball stadium in the middle of a game. The stadium is filled with...
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