10 min read
Susana Matamoros | May 29, 2025
Choosing among CRM platforms starts with the business, not the software. A company should define the revenue and customer outcomes it expects, map the processes the CRM must support, list the data and integrations it depends on, and only then...
The main challenges of CRM platforms are unclear objectives, low user adoption, difficult integration with existing systems and a platform that stops...
Investing correctly in marketing comes down to five decisions. They are defining a strategy with objectives and metrics, knowing the target market,...
At ICX Consulting, where we design sales and marketing strategies for B2B and B2C companies, we see sales teams close more deals with quality content...
HubSpot Payments is the native payment processing capability of the HubSpot CRM. It lets a company collect card and bank payments through invoices,...
A value proposition is a clear, concise statement of the unique benefits a company, product or service offers its customers and why they should...
Content personalization in Adobe Commerce, the platform formerly known as Magento Commerce, means showing each shopper the banners, products, offers...
ICX Consulting, a commercial strategy and customer experience firm based in Miami, helps companies decide which processes to automate first and...
A lead generation strategy from your website to your CRM turns anonymous visits into identified, scored and routed opportunities. It works by mapping...
ICX Consulting helps B2B leadership teams answer the key questions behind their B2B strategy before they choose technology. Which customers to serve,...
