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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

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10 min read

Essential Foundations for Integrating Apps in HubSpot

Integrating apps in HubSpot well means deciding first what the business needs the connection to achieve, then choosing among four paths, native, marketplace, iPaaS or custom code, and testing against HubSpot's data model before anything reaches...

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10 min read

Magento 2.4.2: migration guide and version upgrade

A Magento 2.4.2 migration guide is, at its core, a decision framework for an older Adobe Commerce release. Upgrading from earlier 2.x versions means...

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10 min read

Benefits of User Experience in Your Company's Ecommerce

The benefits of user experience (UX) in e-commerce are measurable: customers find what they need faster, complete more purchases, return more often...

Benefits, types and considerations of E-Commerce

9 min read

Benefits, types and considerations of E-Commerce

E-commerce, also known as electronic commerce, is the buying and selling of products or services online. Its main benefits are reach, availability...

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12 min read

Ultimate guide to create a blog that delights in 10 steps

A business blog that delights is built in ten steps. Plan the content, understand your buyer persona, outline, write, review length and spelling,...

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3 min read

The ultimate guide to creating a sales process.

Converting a lead into a customer requires more than a persuasive pitch.

How to customize the Magento Admin site (part 1)

8 min read

How to customize the Magento Admin site (part 1)

The Magento admin, today the Adobe Commerce admin, can be customized with a theme and a small module: a custom Admin theme changes the logo, icons...

Magento B2B and its Importance in Businesses

9 min read

Magento B2B and its Importance in Businesses

The sales director of an industrial supplies distributor spends the last Friday of the quarter reconciling orders. Forty salespeople have taken them...

Hotel management in the new normal

9 min read

Hotel management in the new normal

Hotel management in the new normal means running a property whose reservations, rates, services and guest data work as one connected operation, so...

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9 min read

Guide: Customer Experience and its applications to your business

Customer experience is the sum of everything a customer lives with your brand, from the first search to the last service call, in every channel and...

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