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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

8 tips to save money in the inventory management of your e-Commerce

10 min read

8 tips to save money in the inventory management of your e-Commerce

Inventory management in e-commerce is the discipline of having the right products available when an order arrives, in the right quantity and at the lowest total cost. Companies save money when they centralize inventory data, set minimum stock...

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9 min read

How a Buyer Persona improves the Sales Process

ICX Consulting, a commercial strategy and customer experience firm, helps companies use buyer personas to make their sales process more productive. A...

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10 min read

Magento 2 Web API: How to Create One and Why It Matters

A web API in Magento 2, now part of Adobe Commerce, is a custom endpoint that lets your store exchange data with another system, such as an ERP, a...

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9 min read

Change management in Digital Transformation

Understanding that any Digital Transformation initiative in an organization, whatever its line of business, is the result of a "new purpose" to be...

Essential cybersecurity for your store in Adobe Commerce

9 min read

Essential cybersecurity for your store in Adobe Commerce

It is a Sunday night when the operations manager of a mid-sized online retailer receives a message from the payment provider. Unusual card testing...

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9 min read

Value stream map: transforming the customer experience

A value stream map is a visual representation of every step a company performs to deliver a product or service, from the moment the customer places...

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9 min read

Customer Journey: what is it for?

The customer journey is for seeing the business through the customer's eyes. It maps every stage, touchpoint and emotion from the first contact to...

How to manage business processes in digital age with a B2B approach?

9 min read

How to Manage B2B Business Processes in the Digital Age

Managing business processes in the digital age with a B2B approach means designing the commercial cycle, from planning and sales to marketing,...

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10 min read

User Management in Magento

User management in Magento, today part of Adobe Commerce, covers two things that every online business must govern at once: the accounts of its...

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9 min read

10 Signs that it is time to update your business model

The signs that it is time to update your business model appear well before revenue collapses: customers who need something different, a team that...

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