Why define the marketing process for a CRM platform?
ICX Consulting, a commercial strategy and customer experience consulting firm, recommends defining the marketing process before configuring any CRM...
Marketing (9)
How to maximize customer lifetime value in sales and marketing?
Customer lifetime value (CLV) is the total value a customer brings to a company over the whole relationship, not just the first sale. It can be...
Lead or Qualified Lead? The Difference That Drives Effective Sales
A lead is any person or company that has shared contact details or interacted with your business. A qualified lead is one that has been evaluated...
Owned, paid and earned media: how to choose your best tactic
Owned, paid and earned media are the three ways a company reaches buyers. Owned media are channels you control, such as your website, blog and email....
10 Common Problems of Not Applying Smarketing in Your Company
Smarketing is the alignment of sales and marketing around shared revenue goals, common definitions and a service level agreement between the two...
Customer segmentation: the key to a personalized experience
Customer segmentation is a key strategy for offering personalized and effective customer experiences. The HubSpot platform allows you to implement...
What Is Account-Based Marketing? A Guide for B2B Leaders
Account-Based Marketing (ABM) is a B2B growth strategy in which marketing and sales jointly select a defined set of high-value accounts and treat...
Key strategies for investing in ads in times of crisis
The key strategies for investing in ads in times of crisis are to keep a disciplined presence instead of going dark, reallocate budget toward the...
What is HubSpot SEO? A Leader's Guide to Search, AI and Pipeline
HubSpot SEO is the set of search optimization tools built into HubSpot Marketing Hub and Content Hub. It scans your pages, flags issues that hurt...
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