Content personalization in Adobe Commerce (formerly Magento Commerce)
Content personalization in Adobe Commerce, the platform formerly known as Magento Commerce, means showing each shopper the banners, products, offers...
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What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
9 min read
Content personalization in Adobe Commerce, the platform formerly known as Magento Commerce, means showing each shopper the banners, products, offers...
9 min read
Email templates in Magento, today Adobe Commerce, are the messages the store sends automatically after a customer registers, buys, pays, ships or...
9 min read
A catalog price rule in Adobe Commerce is an automated discount applied to products before a shopper reaches the cart, based on conditions such as...
9 min read
It is the third week of December, and the head of e-commerce of a specialty retailer is watching a queue form in the customer service inbox. Dozens...
10 min read
A discount looks like the simplest lever in retail. A percentage comes off a price, a banner goes up, and sales rise. Anyone who has run a promotion...
9 min read
The customer wish list in Magento 2, today part of Adobe Commerce, is a store feature that lets shoppers save products they like, and it gives the...
9 min read
Magento, today marketed by Adobe as Adobe Commerce, is a strong option for creating an online store because it combines search visibility,...
9 min read
A blog inside a Magento store is a content channel that attracts customers through organic search, educates buyers before they are ready to purchase...
4 min read
You already know the features and benefits of Adobe Commerce, but you're not sure why? You should use this platform and when? It's a good choice for...
9 min read
Shopping tools are the features enabled inside an eCommerce store that make buying easier and more engaging, such as wish lists, saved carts, product...