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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

Magento (2)

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8 min read

Optimizing your website in Adobe Commerce (Magento)

Optimizing a website in Adobe Commerce (formerly Magento) means configuring the store so that search engines can find, understand and rank its pages,...

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2 min read

Adobe Commerce: Features that will transform your online store

Do you know what the main features of Adobe Commerce are and what advantages it has over other competitors? In this article, I will show you the...

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9 min read

Guide on how to export/import products in Adobe Commerce

Adobe Commerce, formerly Magento, includes a built-in tool to export and import products in bulk. You export the catalog to a CSV file from System >...

Magento B2B and the functional differences with Magento B2C

9 min read

Magento B2B and the functional differences with Magento B2C

Magento B2B, today delivered as Adobe Commerce B2B, differs from Magento B2C in who it assumes is buying. A B2C store serves one anonymous shopper at...

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10 min read

Magento 2 Web API: How to Create One and Why It Matters

A web API in Magento 2, now part of Adobe Commerce, is a custom endpoint that lets your store exchange data with another system, such as an ERP, a...

Essential cybersecurity for your store in Adobe Commerce

9 min read

Essential cybersecurity for your store in Adobe Commerce

It is a Sunday night when the operations manager of a mid-sized online retailer receives a message from the payment provider. Unusual card testing...

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10 min read

User Management in Magento

User management in Magento, today part of Adobe Commerce, covers two things that every online business must govern at once: the accounts of its...

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10 min read

Magento 2.4.2: migration guide and version upgrade

A Magento 2.4.2 migration guide is, at its core, a decision framework for an older Adobe Commerce release. Upgrading from earlier 2.x versions means...

How to customize the Magento Admin site (part 1)

8 min read

How to customize the Magento Admin site (part 1)

The Magento admin, today the Adobe Commerce admin, can be customized with a theme and a small module: a custom Admin theme changes the logo, icons...

Magento B2B and its Importance in Businesses

9 min read

Magento B2B and its Importance in Businesses

The sales director of an industrial supplies distributor spends the last Friday of the quarter reconciling orders. Forty salespeople have taken them...

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