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The head of digital at a regional distributor of tools and hardware has just been told that the new catalogue will go live in three weeks. Six...
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What We Offer
ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.
Customer Experience
We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.
Marketing & Sales
We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.
Pricing & Revenue
We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.
Digital Transformation
We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.
Operational Efficiency
We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.
Customer Experience
Marketing & Sales
Pricing & Revenue
Digital Transformation
Operational Efficiency
A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization.
9 min read
The head of digital at a regional distributor of tools and hardware has just been told that the new catalogue will go live in three weeks. Six...
3 min read
The great boom that social networks has reached is incredible, but even more so the integration of social networks with electronic commerce. This has...
9 min read
Creating a product in Magento 2, now part of Adobe Commerce, takes a few minutes through a guided form, but the quality of that record decides...
9 min read
To add a coupon in Adobe Commerce, an administrator opens Marketing, Promotions, Cart Price Rules, creates a new rule, gives it a name, activates it,...
9 min read
The CEO of a regional consumer brand is on a flight back from a distributor meeting when the message arrives. The Chilean team wants prices in pesos...
8 min read
The value of migrating to a B2B ecommerce model lies in changing how a company sells. A digital channel operates around the clock without depending...
4 min read
Did you know that you can add reusable, custom content to virtually any area or page of your Magento online store in a simple, scalable way?...
9 min read
The strategic perspective of the B2B model treats selling to other companies as a design decision, not just a transaction. It aligns the value...
9 min read
At ICX Consulting, where we design commercial and digital commerce strategies for companies in the United States and Latin America, we see that...
8 min read
Advanced reporting in Magento and Adobe Commerce turns store data into dashboards on orders, customers and products, so executives can see what...