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What We Offer

ICX helps companies grow revenue and profitability by connecting customer experience, sales, pricing, CRM and automation into one commercial system.

Customer Experience

We design memorable, customer-centered experiences that drive loyalty, enhance support, and optimize every stage of the journey. From maturity frameworks and experience maps to loyalty programs, service design, and feedback analysis, we help brands deeply connect with users and grow sustainably.

Marketing & Sales

We drive marketing and sales strategies that combine technology, creativity, and analytics to accelerate growth. From value proposition design and AI-driven automation to inbound, ABM, and sales enablement strategies, we help businesses attract, convert, and retain customers effectively and profitably.

Pricing & Revenue

We optimize pricing and revenue through data-driven strategies and integrated planning. From profitability modeling and margin analysis to demand management and sales forecasting, we help maximize financial performance and business competitiveness.

Digital Transformation

We accelerate digital transformation by aligning strategy, processes and technology. From operating model definition and intelligent automation to CRM implementation, artificial intelligence and digital channels, we help organizations adapt, scale and lead in changing and competitive environments.

 

 

Operational Efficiency  

We enhance operational efficiency through process optimization, intelligent automation, and cost control. From cost reduction strategies and process redesign to RPA and value analysis, we help businesses boost productivity, agility, and sustainable profitability.

Customer Experience

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Marketing & Sales

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Pricing & Revenue

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Digital Transformation

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Operational Efficiency 

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GROWTH INSIGHTS

A blog where we share ideas, experiences, and our vision on how to build better Customer Experiences in your organization. 

eCommerce (9)

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9 min read

How to sell more through my eCommerce?

To sell more through your eCommerce, define the business process first, understand your buyer personas, connect the store to a CRM, integrate every...

What is Magento? Discovering e-commerce success

9 min read

What is Magento? Discovering e-commerce success

Magento is an e-commerce platform used to create and manage online stores, and what Magento does for a business is give it control over products,...

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9 min read

The 5 essential steps to optimise checkout in Adobe Commerce (Magento)

Checkout is the process in which a customer finalizes a purchase. It begins when the shopper has finished adding products to the cart and typically...

What is eCommerce? Complete business guide

9 min read

What is eCommerce? Complete business guide

Electronic commerce, also known as e-Commerce or Internet commerce, refers to the purchase and sale of goods or services over the Internet, and to...

How to optimize my cost structure from a B2B approach

10 min read

How to Optimize Your Cost Structure from a B2B Approach

To optimize your cost structure from a B2B approach, measure what each customer, order, product and channel actually costs to serve, then redesign...

How to organize a Magento 2 repository on GitHub

8 min read

How to Organize a Magento 2 (Adobe Commerce) Repository on GitHub

To organize a Magento 2 repository on GitHub, commit only what your team owns and can rebuild from, namely composer.json and composer.lock, the...

geolocation in Magento Checkout

8 min read

Geolocation in the Magento Checkout: A Guide for eCommerce Leaders

Geolocation in the Magento checkout lets customers set their delivery address by placing a pin on a map, searching a place or using their device's...

How to execute mass actions in magento?

8 min read

How to Execute Mass Actions in Magento and Adobe Commerce

To execute mass actions in Magento, open Catalog, then Products, in the Admin, filter the grid, select the products with the checkboxes and choose an...

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9 min read

Magento (Adobe Commerce) for Financial Services

The benefits of adopting Magento, now Adobe Commerce, in the financial industry come from turning standardized financial products, rewards catalogs...

Product pages that can boost sale conversions in your eCommerce

8 min read

Product Pages That Boost Sales Conversions in Your eCommerce

Product pages that boost sales conversions in eCommerce answer every question a buyer has before purchase, in the order they ask it. They combine a...

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